Contact: Kevin Weisner For Immediate Release
763-498-3780
kweisner@webtreepro.com
Website Content Management on the Fly
Freeing IT from the burden of maintaining a marketing deliverable.
San Diego, CA (April 18, 2008)–As the Internet matures as a retail advertising vehicle there is a growing customer expectation for quality and sophistication from the sites they visit. In order to keep pace, marketers rely heavily on information technology resources to manage and maintain web content, causing delays in time to market and adding to overall operating costs. One option is to adopt a content management systems (CMS), but most of these platforms require significant pre-deployment customization and ongoing reliance on IT. In addition, many of these solutions produce URLS and pages that are unfriendly to search engines, essentially hiding themselves from search. Webtreepro changes that by providing a fully web-based CMS that coupled to an intuitive interface that produces search friendly sites and pages. It may sound complicated, but the outcome is simple—free IT from managing a marketing function.
Webtreepro is designed for organizations wishing to manage their content in real time, whether it be for a single site or a network of hundreds. All editing is done directly on the page allowing the contributor to see what their additions or changes will look like as they’re being made. Familiar word-processor style controls make everything from adding images, media, links and stylized copy intuitive. Once saved, the changes are immediately presented to site visitors. In addition, page and content can be scheduled for both future appearance and automatic deletion, further automating promotional campaigns. But what truly makes webtreepro unique is the ability to add, edit or delete content once and have that automatically update an unlimited number of network websites, making it a powerful tool for franchisors, dealerships or other headquarters/branch organizations.
“We first built webtreepro with our focus firmly on the franchise industry, since we had first-hand experience and knowledge of the marketing challenges in that arena,” said Kevin Weisner, General Manager of Primero Systems. “Preserving the brand is paramount, but allowing franchisees to also present some localized content was also important for them and their customers. As we looked around, we didn’t see any product that would enforce the style, standards and messaging of a national brand, while allowing for some managed, local content, so in 2006 we decided to build webtreepro . To allow for a wide skill set, we understood that we’d need powerful capability wrapped in an elegant and relatively simple to use package. After our initial build, we spent the next six months just re-working the user interface, and it will continue to evolve based on customer input,” said Weisner.
To make content management simple, webtreepro enables users to do the following:
- Create and change content directly on the web pages themselves using familiar, word-processing type controls including image and media placement, word wrapping and text attributing.
- Push global content from the Headquarter site to one, some or all of their network sites with out any additional publishing effort. As content is added or edited, the destination sites are also set, and the rest is automatic.
- Deploy a new network site, complete with global content in a matter of minutes. Since the global content will be inherited by any new site, it only needs a bit of local customization to be complete.
- Blend national and local content on the same sites, and even on the same pages. Control of who can publish what (and where) is easily defined, and adding both pages and content is done using intuitive wizards.
Although webtreepro was built specifically for the franchise industry, its architecture is supports any one-to-many organization that wants brand and content control. All of webtreepro ’s co-founders at Primero Systems have many years experience either serving the technology needs of, or working directly in, the franchise industry. To find out if webtreepro is the answer to your needs, visit us at www.webtreepro.com or 763-498-3780.
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Webtreepro is a product of Primero Systems, Inc., which specializes in the production of web-based process-intensive business applications. Based in San Diego, California since 1994, Primero serves customers in the retail travel, medical, aerospace, communications and government sectors. Primero is a member of the San Diego Software Industry Council, and employs staff in the United States and Argentina.