Time for a New Approach to Managing Content
From operations manuals to marketing materials to performance spreadsheets, Sport Clips produces a large quantity of content (more than 7,000 documents) that requires managing and updating. Sport Clips makes all of this content available to franchisees via web-based repositories, and it is essential that the information is accurate and easily accessible.
Franchisees demand the ability to log in, view content that is specific to their job requirements, and get right back to executing their business objectives. Due to its rapid growth, Sport Clips found that its previous method of content management couldn’t keep up: The number of new tools and documents being developed was making the task of managing content overwhelming and difficult. Additionally, Sport Clips’ IT department had the manpower-draining task of managing this system, which needed constant attention, updates, and organization.
The Primero Solution
Webtreepro delivered on all of Sport Clips’ requirements – and then some.
Sport Clips’ new ‘Huddle’ site – an Intranet portal for corporate and franchisees powered by Webtreepro – allowed the company to intelligently and systematically organize documents, ensuring that only the most up-to-date content was available. It also brought a personalized user experience to Sport Clips, wherein information presented to the user is customized based on their role within the company. Now, managers, regional developers, franchise development/support teams and more are presented with information that is relevant to them – streamlining their interaction with the site.
An integrated search function that enables keyword searches has been an invaluable tool for Sport Clips. In addition to making information quick and easy to locate, Sport Clips can now publish and set expiration dates on content – and receive an alert when a document is approaching expiration.
Quick Access to Quality Information
The results are in: With Webtreepro, Sport Clips franchisees are visiting 10% fewer pages – and spending 12% less time to obtain the information and materials needed to make their franchise a success. Additionally, overall participation is up: Sport clips now has 41% more users accessing the Intranet portal to support their operations.
Quick, easy access to relevant, current content is proving to be a popular concept with Sport Clips franchisees. Almost 900 store managers have signed on and are using the new site in just the first 6 months of its deployment. The Huddle’s intuitive, easy-to-use interface enables the Sport Clips Huddle to be managed by the corporate team – no specialized IT training necessary.